Utterly random wondering

Scarlet Lily's recent post brought to the surface a question that has swirled in my own personal Pensieve for a while: What is with the rash of celebrity perfumes? Seriously, why the mania to be immortalized in scent? What does it do for your celebrity cache? And good Lord, not to sound snotty, but would I ever admit I wore a scent created by KISS? (It's true.)

Let me just throw out a few of the celebs who either have their own scents or endorse them:

• Carlos Santana
• Michael Jackson
• Alan Cumming
• Enrique AND Julio Iglesias (separately)
• Debbie Gibson, briefly in the early 90s had "Electric Youth" fragrance
• Tim McGraw
• Victoria Beckham (yikes)
• Clive Owen for Lancome
  - Note: Lancome has a number of celebrities as the faces for various scents, including Uma Thurman, and Kate Winslet
• The Olsen Twins (double yikes--HAH)
• Jeff Gordon
• Luciano Pavarotti
  
• Paris Hilton
• Kimora Lee Simmons has two called "Baby Phat Goddess" and "Fabulosity"

That's only part of a list. I just don't know what to make of it. I know Liz Taylor's "White Diamonds" has lasted the test of time, but I don't see Hilary Duff and Usher's scents doing the same.

What say you? You have to admit it if you've tried any of them, too.

P.S. Gloria Swanson has one called "Youth Dew". I find something incredibly wrong with that. I don't know why.