Friday, April 17, 2009

Consumer news

Why I like Fair Indigo:

Fair Indigo Some food for thought & discussion from your friends at Fair Indigo.
Old Jeans Insulate a House

Last year, Fair Indigo’s jean recycling program provided enough recycled denim to insulate an entire house! The New Orleans chapter of Habitat For Humanity built a house using insulation made from the 550 jeans submitted to us by eco-conscious customers like you. Stay tuned. We'll be kicking off our second drive soon.

Think Outside the Box

Here's an amazing fact: In three years of business, Fair Indigo has yet to throw away one single receiving box from our warehouse. How is this possible? By partnering with another local eco-savvy business, Just Coffee (the supplier of our delicious fair trade coffee), we give them hundreds of our empty boxes every season and they reuse them to ship their coffee around the nation.

Joobles Make an Impact

Since their debut last year, our line of Joobles™ 100% organic cotton fair trade toys has been winning awards. The latest? An Oppenheim Toy Portfolio Gold Award – plus, iParenting chose them as a "Best Toy." While it’s fun to be noticed, the real winners here are the fine people who hand craft Pip and his friends in Peruvian fair trade cooperatives. Each purchase helps change lives by providing jobs, school supplies and hope to hundreds of impoverished families.

Spread the Word

People are talking. If you'd like to join the conversation, post a comment to our Facebook Page, message boards, or forward this email to a friend.

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Also, a local shoestore, Shoefly, got a nod in Oprah magazine! I know a lot of you aren't exactly in the area, but I wanted to give the store its due: I know the owner and she works incredibly hard. She makes it very easy for me to buy local! If you look at the other shoes, you'll also see it's one of two pairs featured that costs less than $100. The other seven go a little out of my price range.

Happy Friday!

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